# Aperlai Studio — Web Design, SEO & Digital Automation in Kaş & Kalkan, Türkiye > A digital studio on Türkiye’s Turquoise Coast: self-updating websites, Google review & content automation, local SEO + GEO (visibility in AI answers), Google Ads & business profile care. We build living systems, not static sites. https://aperlai.studio/en/ We are a digital studio working from Kaş to the world. We build sites designed to tell your story — with an engine that runs itself: answering reviews, publishing posts, showing up on Google and in AI answers alike. Most agencies deliver a website and leave. The site just sits there — and goes stale. We build systems: ones that answer reviews, update the menu, tell your story. Built once. Working every single day. ## Selected Work — Not a showcase. Evidence. ### Etna Fish House — Kaş · Seafood Restaurant (2026) Trilingual website + our Nöbetçi automation: Google reviews answered from one panel, a blog that publishes itself, a gallery fed by Instagram. The owner just taps “approve” on his phone. 4.8★ Google rating · 1,017 reviews under management · 3 languages — TR·EN·RU · 48 posts in the content pipeline Visit site: https://etnafishhouse.com ### İncirli Çilingir Alya Anahtar — Ankara · 24/7 Locksmith (2026) A locksmith in Ankara saw our fictional concept site and asked for the real thing. Live within a day: a night-themed emergency site built around one reflex — tap to call — zero JavaScript, agent layer open to AI assistants. 24h from concept to live · 99 Lighthouse performance · 0 kilobytes of JavaScript · 4.8★ Google rating — 23 reviews Visit site: https://incirlicilingiralya.com ### Blue Bosphorus Yacht — Istanbul · Bosphorus Yacht Charter (2026) A digital pier for a 14-yacht fleet sailing out of Ortaköy. Hourly rates and guest capacity printed right on every yacht card, bookings one tap away on WhatsApp, and four languages for Istanbul’s international guests — each written from scratch, never translated. 14 yachts — 229 guests total · 4 languages — TR·EN·RU·AR · 5.0★ Google rating · 9 tour & celebration packages Visit site: https://bluebosphorusyacht.com ### Bodrum Blue VIP — Bodrum · Chauffeur, Transfers & Sea (2026) Bodrum by land and sea, on one site: a fleet of 11 VIP Mercedes Vitos with 20-minute pickup, 22+ yachts and gulets, licensed luxury villas. Fixed-price airport transfers laid out in the open, a quote form that lands straight on the operations desk’s WhatsApp — in six languages, matched to who actually visits Bodrum. 22+ yachts & gulets · 11 VIP Vitos — 20-min pickup · €80 fixed transfers from · 6 languages — EN·TR·RU·PL·DE·NL Visit site: https://bodrumbluevip.com ### Ghost of Kaş — Kaş · Tours & Experiences (2026) Our own brand — and our own laboratory. A bilingual guide built on the drowned cities of Lycia: a full schema set on every page, robots wide open to AI assistants, a cinematic landing with zero JavaScript. Everything we sell to clients gets tested here first. 37 pages — EN·TR · 4×100 Lighthouse score · 1.4s mobile LCP · 0 kilobytes of JavaScript Visit site: https://ghostofkas.com ## Concept Gallery — Beyond the proof: imagination. Sample sites built around fictional brands — how your industry’s site should look. Point at the one you like; we’ll build the real thing. - [Villa Meltem](https://aperlai.studio/demo/villa-meltem/): Kalkan · Villa Rental — Commission-free direct booking site: calendar, WhatsApp flow, owner-first storytelling. (Turkish) - [Pupa](https://aperlai.studio/demo/pupa-tekne/): Kaş · Kekova Boat Tours — Booking-driven tour site: hour-by-hour route, package cards, calendar CTA. (Turkish) - [Köpük](https://aperlai.studio/demo/kopuk-camasirhane/): Kaş · Laundry & Villa Linen — Local-SEO site for an "ordinary" trade: pickup service, villa B2B line, call-now focus. (Turkish) - [Kilit Nokta](https://aperlai.studio/demo/kilit-nokta/): Kaş & Kalkan · 24/7 Locksmith — Emergency-service reflex: one-tap call, 15-minute arrival promise, night-scenario UX. (Turkish) ## Services — Four layers. One goal: your business grows. ### 01 Vitrin — Design & Build No templates. Multilingual sites that tell your story, load in under a second and look flawless on a phone. Delivered on the clean technical foundation both Google and AI engines read. - Custom design + build - TR · EN (· RU) multilingual - Lighthouse 95+ speed - SEO + GEO foundation included ### 02 Nöbetçi — Digital Automation Your website’s night shift. It drafts replies to Google reviews, publishes blog posts, keeps menus and prices current; you approve everything with one tap. We drink our own medicine — Nöbetçi runs this very site, too. - Review monitoring + reply drafts - Automated blog & content pipeline - Menu / price updates - One-tap approval via Telegram ### 03 Rota — SEO · GEO · Growth The site launches; the journey starts. A monthly plan covering local SEO, visibility in AI answers (GEO), a seasonal content calendar, technical upkeep — and one honest single-page report every month. - Local SEO & maps optimisation - GEO — AI answer visibility - Seasonal content calendar - Technical care + monthly report ### 04 Fener — Ads & Visibility Turns the light on you. Sets up and runs Google Ads and Meta campaigns, measures everything, cuts the budget leaks; keeps your Google Business Profile — your storefront on the map — in steady shape. Social media management? Just ask. - Google Ads & Meta Ads management - Google Business Profile care - Budget + conversion reporting - Social media management — ask us ## Our name is 2,400 years old. Aperlai was a Lycian harbour town on the Kekova shore. Ships brought goods and carried stories away. Then the sea rose; today its quays rest an arm’s length underwater — still in place, still solid. We work from that same coast, and we learned the trade from the ancients: build it strong, so it stands the sea. Every site we build is a harbour — it takes in traffic, brings in customers, and holds through the storm. Our job is to keep good businesses from staying invisible. Before the traveller searches, before the map points, before the AI answers — you will already be there. ## On your mind. ### How long does a website take in Kaş or Kalkan? A typical storefront site is live in 2–3 weeks: design and content the first week, development the second, then testing and launch. The automation layer follows within a week once the site settles. ### How does pricing work? Two parts: a one-time build (design + development + content) and an optional monthly plan (automation + care + SEO). We give you an exact number in the first meeting — we don’t like surprises, least of all price surprises. ### What exactly does the automation do? It watches your Google reviews and drafts replies in your business’s voice, produces and publishes blog posts on schedule, and applies menu or price changes to the site. Every step lands on your phone; you approve with one tap. You stay in control. ### Will you get us to the top of Google? Nobody can honestly guarantee #1 — so we won’t. What we do is everything the craft knows to be true: a fast site, correct technical foundations, steady local content, maps and review management. Businesses that run this playbook rise; consistency does the rest. ### What is GEO? How do AI assistants recommend me? Travellers no longer ask only Google — they ask ChatGPT and its cousins: “Where should we eat in Kaş?” AI builds its answer from orderly data: clean site structure, schema markup, consistent business information, real content. We build sites that way from day one — it’s called GEO (Generative Engine Optimization). Everything done right for Google is the foundation for AI; on top of it we add the data layer AI engines actually read. ### Which areas do you serve? Home base is Kaş; Kalkan, Fethiye and the Antalya coast form our first circle. Remote works too — but if you’re local, the first meeting is face to face. Tea is on us. ### I already have a website; do we start over? We look first. If the foundation is sound, we build on it; if not, we say so plainly. The goal isn’t to sell you a new site — it’s to get your business the place it deserves online. ## Contact We’re in Kaş. Write, call, or come over for tea — the first meeting and roadmap are always free. - Send an e-mail: merhaba@aperlai.studio - Message on WhatsApp: https://wa.me/905458843001?text=Hi%20Aperlai!%20I%20have%20a%20project%20in%20mind%20%E2%80%94%20can%20we%20talk%3F - Kaş, Antalya — the Mediterranean Named after Aperlai, the ancient Lycian harbour town on the Kekova shore (4th c. BC).